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  • Places in Sinchon
  • Yonsei University
  • Yonsei University, founded in 1885, proudly boasts one of the most beautiful campuses in Seoul. Yonsei is well known for its abundance of trees, its ivy covered European-like buildings and Cheongsondae (a date course enjoyed by many young couples). The Korean Language Institute is especially famous for many foreign students it attracts.

  • Sinchon Station (Train Station)
  • Sinchon Station has been in operation since 1920, and is the first stop after Seoul Station on the way to Pyongyang, North Korea, and China (the link has been severed at the DMZ, but is destined to reopen). Inside Sinchon Station you will find a quaint waiting area and ticket office. From the platform of the station the view of the railway lines fade away far into the horizon.

  • Yonsei College Street
  • This road takes you from Sinchon Subway Station right to Yonsei University. Like branching tree roots, the numerous side streets diverge off the main road. In 1999 Yonsei College Street was designated as “The Road One Wants to Walk.” Since then this famous street has been improved upon even more, placed on tourist maps and promoted by businesses. A visitor to this area can eat at a plethora of restaurants, coffee shops and stores. In the afternoon hours, you can also enjoy the tastes of small food stands that line the sidewalks. *Special point: Across the street from Yonsei University is an enormous mural.

  • Hyundai Department Store
  • Hyundai Department Store is your one-stop shopping connection. It is so well known among the youth, that it has become a popular meeting point. As the sun sets in Seoul, you can find a crowd waiting to meet their friends.

  • Theater District
  • Sinchon's Noksaek Theater Yeonghwa-madang Theater, Sinchon Grand Cinema, and numerous other movie theaters can be found on the streets of Sinchon. The screens may not be as large as in the theaters in Jongno or Gangam, but they offer various kinds of movies and an enjoyable atmosphere.

  • Gyeongbokgung Palace (경복궁)
  • Introduction
  • Built in 1395, Gyeongbokgung Palace is also commonly referred to as the Northern Palace because its location is furthest north when compared to the neighboring palaces of Changdeokgung (Eastern Palace) and Gyeonghuigung (Western Palace) Palace. Gyeongbokgung Palace is arguably the most beautiful, and remains the largest of all five palaces.
  • The premises were once destroyed by fire during the Imjin War (Japanese Invasions, 1592-1598). However, all of the palace buildings were later restored under the leadership of Heungseondaewongun during the reign of King Gojong (1852-1919).
  • Remarkably, the most representative edifices of the Joseon Dynasty, Gyeonghoeru Pavilion and Hyangwonjeong Pond, have remained relatively intact. Woldae and the sculptures of Geunjeongjeon (The Royal Audience Chamber) represent past sculptures of contemporary art.
  • The National Palace Museum of Korea is located south of Heungnyemun Gate, and the National Folk Museum is located on the eastern side within Hyangwonjeong.
Current Status Historic Site No.117 (Designated on January 21, 1963)
Closed Tuesdays
Operating Hours November-February 09:00-17:00
March-May 09:00-18:00
June-August 09:00-18:30
September-October 09:00-18:00
Restrooms Available
Tour Schedule English 11:00, 13:30, 15:30
Japanese 10:00, 12:30, 14:30
Chinese 09:30, 11:00, 13:30, 15:00, 16:30
  • Reservations are required for groups of 10 to 30
  • Group reservation : +82-2-3700-3904


  • Insa-dong (인사동)
  • Introduction
  • Insa-dong, located in the heart of the city, is an important place where old but precious and traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries and traditional restaurants, teahouses, and cafes.
  • The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area and you can see every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.
  • The teahouses and restaurants are the perfect complement to the galleries. At first they might be hard to find, but if you take the time to stroll around the twisting alleyways, the window shopping in itself can be very entertaining. The shops in Insa-dong are very popular among all age groups, because each one is unique.
  • Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked off from traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among foreign tourists. This is where they can experience and see traditional Korean culture firsthand, and also purchase pieces of fine art. On the street you can eat Korean taffy and traditional pajeon (Korean pancake), and see many foreigners lost in all the joyous festivities of the street.
Closed N/A (Open all year round)
Available Facilities Outdoor stages (located in Naminsa Madang), souvenir shops, restaurants, craft shop, etc.
Restrooms Available
Interpretation Services Offered Tourism Information +82-2-1330 (Korean, English, Japanese, Chinese)


  • Bukchon Hanok Village (북촌한옥마을)
  • Introduction
  • Surrounded by Gyeongbokgung Palace, Changdeokgung Palace and Jongmyo Shrine, Bukchon Hanok Village is home to hundreds of traditional houses, called hanok, that date back to the Joseon Dynasty. The name Bukchon, which literally translates to "northern village," came about as the neighborhood lies north of two significant Seoul landmarks, Cheonggyecheon Stream and Jongno. Today, many of these hanoks operate as cultural centers, guesthouses, restaurants and tea houses, providing visitors with an opportunity to experience, learn and immerse in Korean traditional culture.
Closed N/A (Open all year round)
Tour Course Information Walking Tour Course (3 hours 30 minutes)
  • (Anguk Station → Bukchon Culture Center Street → Gahoe-dong 11beonji → Hansangsu Embroidery Workshop → Gahoe Folk Drawing Shop → Bukchon Museum 'Old Fragrance' → Anguk-dong house of Yun Boseonga → Anguk Station)
  • Reservation : Online at dobo.visitseoul.net (Korean, English, Japanese, Chinese).
  • Please book at least 3 days before the desired tour day.
  • Reservation's confirmation : via mobile phone or official website.
  • Language services offered in Korean, English, Japanese, and Chinese.
  • Inquiries : +82-2-6922-0777

Bukchon Hanok Village trails with Korea's traditional charm and artistic value

  • Moonlight Tour at Changdeokgung Palace
  • When visiting Seoul, one thing that’s not to be missed is a walk around one of the city’s ancient palaces (Gyeongbokgung Palace, Gyeonghuigung Palace, Deoksugung Palace, Changgyeonggung Palace and Changdeokgung Palace and Huwon). These architectural gems were not only residences of kings and queens, but were also the center of politics and city life during the Joseon Dynasty (1392-1910).
  • Changgyeonggung Palace, in particular, is the perfect destination for any who are interested in seeing Korean palaces. Designated as a World Heritage site by UNESCO in 1997, Changdeokgung Palace is said to be the most traditional and authentic of Seoul's five palaces. It has been praised for its architectural sensitivity to its natural surroundings and lauded as a representative masterpiece of East Asian Palace Architecture. The palace is also believed to have the perfect geographical location according to ancient philosophies like that of Feng Shui.
  • As amazing as the palace is in the daylight, it’s even more magical when you stroll through the grounds under the light of the full moon. If you like to know more how this would feel like, join in annual moonlit journey through Changdeokgung Palace!
  • The Moonlight Tour at Changdeokgung Palace is the only chance you can walk around in the palace at night. The tour takes place on the days of full moon and only allows a limited number of people, it’s best to reserve right away because spots fill up fast.
  • Changdeokgung Moonlight Tour Route
  • ① Donhwamun (Main Gate) (돈화문); tour meeting point → ② Jinseonmun Gate (진선문) → ③ Injeongjeon Hall (인정전) → ④ Nakseonjae (낙선재); viewing the full moon → ⑤ Sangnyangjeong Pavilion (상량정); Daeguem Solo Performance → ⑥ Buyongji Pond (부용지); viewing the fullmoon → ⑦ Bullomun Gate (불로문) → ⑧ Yeongyeongdang Hall (연경당); watching performance and sampling refreshments → ⑨ Secret Garden Forest trail (후원); end of tour
  • (Total program takes about 2 hours.)


  • Myeong-dong(명동)
  • Myeong-dong (명동) is one of the primary shopping districts in Seoul. The two main drags meet in the center of the block with one beginning from Myeong-dong Subway Station (Seoul Subway Line No. 4) and the other from Lotte Department Store at Euljiro. Many brand name shops and department stores line the streets and alleys. Common products for sale include clothes, shoes, and accessories. Unlike Namdaemun or Dongdaemun, many designer brands are sold in Myeong-dong. In addition, several major department stores include Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore, Noon Square and M Plaza. The department stores carry many premium labels and other fashionable goods at reasonable prices.
  • Myeong-dong also has family restaurants, fast food, plus Korean, Western and Japanese dining options. Many restaurants in Myeong-dong specialize in pork cutlet (donkas) and kalguksu (thick noodles). Other businesses include hair salons, banks and theaters.
Telephone +82-2-774-3238, +82-2-778-0333
Interpretation Services Offered Tourism Information : +82-2-1330 (Korean, English, Japanese, Chinese)

Myeong-dong is one of Korea's must-go shopping destinations

  • N Seoul Tower /Namsan Mountain (남산타워)
  • Rising up from the summit of Namsan Mountain (262m) is a beloved city landmark that has come to represent the city itself: the N Seoul Tower (236m). Upon completion of construction in 1975 and since then, the tower has steadily gained in popularity. In addition, thanks to the worldwide fans of TV drama 'My Love from the Star (2014)', which was filmed here for some of the romantic scenes, the N tower's fame grew even more, becoming a favorite attraction for both locals and international visitors.
  • The tower's multifunctional space has an observatory, restaurants, a museum, a coffee shop, and souvenir shops and is frequented by families, friends, and couples who come to soak in the romantic ambience and gaze upon the stunning city view.
  • For visitors hoping to get a panoramic view of Seoul, N Seoul Tower is not to be missed, no matter how busy your travel schedule. To make the most of the trip, stroll around Namsan Park and observatory post to close to sunset hours to check out the city's beautiful night landscape.
  • N Seoul Tower is accessible by circular bus, cable car, and the Seoul City Tour bus. The yellow Namsan circulation bus makes stops at N Seoul Tower and other major tourist sites in the neighborhood. The Namsan Cable Car near Myeongdong Station (Seoul Subway Line 4) is faster and more convenient if you are planning on visiting N Seoul Tower and bypassing other attractions in the area. You can also reach N Seoul Tower by taking a ride on the Seoul City Tour bus, which has a longer route than the yellow Namsan bus. Access to N Seoul Tower by passenger vehicle (cars and/or taxis) is restricted to reduce the environmental impact on Namsan Park. Visitors coming by car should consider parking at a lot near one of the Namsan shuttle bus stops.